Engagement Report

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Here you will find a summary of your press release's online performance. 

Page views - The number of times your press release was viewed online

Session time - The length of time viewers spent on your press release page on Headliner's newswire 

Interactions - The number of times viewers clicked or took action with your story on Headliner's newswire 

WHAT DO THE PERCENTAGES RELATE TO? THE PREVIOUS DAY?

Your press releases' performance across social media. Here you will see the total number of times your story was liked shared or commented on.

Some information about the general population in the area where your press release was delivered.  

Age - The age range of people in your chosen area vs the national average

Race/Ethnicity - The ethnicities of people in your chosen area vs the national average

Income - The income range of people in your chosen area vs the national average

Education - This highest level of education for the people in your chosen area vs the national average 

Please note that demographics stats to do apply to personal contacts. These stats are calculated using the coverage areas for your chosen media in Headliner's database.

The performance of the emails you sent through headliner. 

Deliveries - The total number of emails sent through Headliner for this press release

Opens - The total number of reported opens for these emails

Click Through Rate - The total number of clicks reported after viewing an emailed press release

Bounces - The total number of failed deliveries to your personal contacts ACCURATE? HEADLINER NOT INCLUDED, RIGHT?

I HAVE NO IDEA WHAT THE PERCENTAGES RELATE TO. PREVIOUS DAY/RELEASE?

The list of people who received your press release by email. Use the search box to search for a specific organization or recipient. ACCURATE?

WHERE ARE INDIVIDUAL OPEN STATS ETC? NO INDICATION OF HEADLINER CONTACT VS PERSONAL CONTACT