Boost My Press Release

Overview of the Optional Boost My Press Release Add-On

Our priority is making headlines and amplifying the reach and impact of your press releases. To support this, Headliner offers an optional add-on to drive social traffic to your press releases. 

Overview of the Boost My Press Release

The Boost My Press Release Add-On is an optional service available during the checkout process when publishing a press release. This service involves the creation and management of a targeted Meta ad designed to complement your press release.

How the Boost My Press Release Add-On Works

  1. Ad Creation: Once you opt for the add-on, Headliner’s media team will craft a Meta ad that promotes your press release. This ad is tailored to catch the attention of your target audience and drive more attention and awareness to your online press release.
  2. Targeted Distribution: The ad will be distributed on social media platforms, targeting the same geographic regions you’ve selected for your press release distribution.
  3. Implementation: The ad campaign is executed alongside the distribution of your press release, providing synchronized promotion across multiple channels.

Benefits of Using the Boost My Press Release Add-On

  • Enhanced Reach: The add-on extends the reach of your press release beyond traditional media outlets, tapping into the vast audience on social media platforms.
  • Increased Web Traffic: By linking directly to your online press release, the ad drives more traffic, potentially increasing reads, shares, and overall engagement.
  • Efficient Targeting: Utilizing the same geo-targeting as your press release ensures that the advertisement is seen by the exact audience you intend to reach, improving the efficiency of your marketing spend.
  • Performance Insights: Headliner will provide you with an estimated reach for your ad, calculating the size of the additional audience your press release will be shown to.

Why Add This Service?

Integrating a boosted Meta ad into your press release distribution plan is recommended for maximizing the visibility and impact of your release. It is particularly advantageous for announcements that benefit from broad public engagement or when aiming to attract specific regional attention.

How to Opt-In?

You can include this add-on when previewing your press release and reviewing your list. Toggle Boost My Press Release on and this service will automatically be included at checkout. If you have already completed your checkout process and wish to add this service, please contact help@headlinerpr.com.After you checkout, you will receive an email from Headliner’s social media team confirming your purchase and a downloadable file of your ad to use in your campaigns if you choose.